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Blushing Poppies: Siobhán O'Dwyer
Project Type
Artist Collaboration
Date
June 2023
Role
Creative Director, Lead Designer, Brand Partnership Coordinator
Channels
Marketing, Social Media, Website
Photographer
Chie Endo
In orchestrating the captivating collaboration between Underclub and Siobhán O'Dwyer in Blushing Poppies, I aimed to bring a touch of enchantment to the world of lingerie.
Inspired by the mesmerizing European poppy fields, Siobhán's dreamy artwork adorns a playful bralette set in this collection. Shot in a studio with Siobhán modeling against her projected artwork, this fusion of femininity and charm brings wearable art to life, inviting you to embrace the bold energy of Blushing Poppies and indulge in the beauty of this extraordinary collaboration.
